Pride Global
Lead Copywriter and Marketing Strategist
Behind every great campaign is a voice.
At Pride Global, that voice was mine.
I didn’t just hit “send.”
I built the voice that moved each message from concept to conversion.
From recruiter advice that cut through the noise to talent features that got the right eyes on the right people, I turned raw input into real messaging. Email. LinkedIn. Strategy decks. I built the frameworks, tuned the tone, and shaped every line to carry more weight—and more wit.
Smart. Sharpened. Written to work hard.
From the Recruiter's Desk
Who Said Job Search Advice Had to Be Boring?
Career advice with snap—and a voice job seekers could trust.
I built this series to make the job search feel less like a grind—and a little more like a win. One week, I was channeling Ted Lasso. The next, decoding job descriptions like a sleuth. Or comparing portfolios to movie trailers.
These weren’t just tips. They were little moments of relief during a hard time—and real help when it was needed most.
Written for the inbox. Tuned for LinkedIn.
Skimmable. Shareable. Memorable.
Click any preview to read the full email–written to land roles, not just land in mailboxes. These are just a few of the many that key job seekers opening, reading, and sharing.
Displayed in sections for easier viewing–the originals were sent as single scrolls. Additional samples available upon request.
Click any preview to read the full email—built to inform, not get ignored.
Each one covered what mattered, when it mattered.
Displayed in sections for easier viewing–the originals were sent as single scrolls.
A major win for Pride Global, shared with the energy it deserved.
This edition gave LEAP the clarity it needed–what it is, why it matters, and how to make it work.
Progress Pulse
One Topic. Every Two Weeks. All Substance.
The CEO wanted a newsletter.
I built one with purpose.
Every two weeks, one topic takes the spotlight:
Milestones. Rollouts. Trends worth tracking.
If it matters, I make sure you know.
Topics vary. Every division gets its turn.
They choose the focus. I run with it.
I dig. I ask the right questions.
I talk to the people who know.
Then I shape it into something worth reading.
Most newsletters try to say something.
This one actually does.
Talent Tuesdays
From Standout to Spotlight-Every Tuesday
I didn’t just highlight resumes. I built momentum.
Each week, I wrote a custom spotlight that put the candidate’s story front and center—rising talent and seasoned pros alike. I worked with recruiters to get the details right. Clear strengths. Real experience. And always a human detail to make them memorable.
The campaign was shared with client companies across our network—targeted outreach designed to start conversations that end in “You’re hired.”
These weren’t bios.
They were introductions—with a voice, a hook, and a reason to click Schedule Interview.
Click any preview to read the full email—written to introduce talent with clarity, credibility, and a reason to reach out.
Displayed in sections for easier viewing–the originals were sent as single scrolls. Additional samples available upon request.
Strategy, steadiness, and scale—Moses, clear in one scroll.
Fraud didn’t stand a chance.
I made sure companies knew why.
Marsel delivered in crisis.
I delivered his story.
Here's a look at a few highlights:
February: Black History Month
Not just names. Legacies.
I built this reel to honor the movement from its roots—enslaved voices, fearless leaders, modern changemakers.
Each clip carried a name, a quote, and a sentence that said:
This mattered. This moved us forward.
It wasn’t just a history lesson.
It was a reminder of where we’ve been—and where we still need to go.
Watch the reel below:
November: Veterans Day
What comes after the uniform?
I interviewed veterans we placed to share the full picture—
what they brought with them, and what came next.
Leadership. Grit. Focus under pressure.
These weren’t just stories of service.
They reminded us: the mission changes—but the drive doesn’t.
Click the thumbnail below to view the full email. Displayed in sections for easier viewing–the original was sent as a single scroll.
April: Autism Awareness Month
This wasn't just a reel. It was a rethink.
For Autism Awareness Month, I created a fast-hitting, fact-forward spotlight on how neurodiverse talent fuels innovation.
I led the concept and wrote the script, researching every statistic myself. It headlined our LinkedIn presence all through April.
Watch the reel here:
Leading Change, Celebrating Impact
Awareness was the Theme. I Gave It Perspective.
The calendar marked the movement. I wrote what moved it.
Each month brought a national conversation–Black History, Hispanic Heritage, Women's History...
I didn't just echo the theme. I built a story around it–specific, human, and close to home.
Sometimes I tracked down the voices shaping the now.
Other times, I brought the past into focus. Research met storytelling.
Reels. Emails. Timelines.
Whatever the format, the goal was always the same:
bring the movement closer—personally, directly, and with impact.
Marketing Decks
More than Slides. These were Launchpads.
Messaging starts with strategy.
These weren’t just decks—they were momentum in slide form.
Brand reboot? Mapped.
Omnichannel campaigns? Lined up.
Segmentation that actually converts? Built in.
Each one moved Pride Global from “we should” to “we did.”
I wrote every word with clarity, intent, and with enough edge to get people nodding—and budgets moving.
Multi-Channel Marketing Guide
Pride Global: Expanding Reach, Engagement & Thought Leadership
I built this to align the full ecosystem–social, email, paid outreach, internal comms–so everything worked harder, together.
Campaign strategy? Check. Segmentation? Check. Projected ROI? Absolutely.
Even came with the ops checklist to make it happen.
Click the thumbnail to view the full deck:
Integrated Marketing Strategy Guide
Pride Global: Storytelling, Outreach & Engagement
This deck laid the groundwork for a marketing strategy that actually connected—across campaigns, platforms, and audiences.
I brought structure to flagship initiatives like Talent Tuesdays and From the Recruiter’s Desk, mapped a smarter social presence, and made sure every story, stat, and segment led somewhere.
Less noise. More traction.
Click the thumbnail to view the full deck:
Pride BPO Website Rebrand Strategy
Messaging, Structure & Scalable Design
People first. Conversion ready. Built to scale.
This wasn't just a polish–it was a full teardown and rebuild.
I audited the original site, mapped the gaps, and rebuilt the experience from the inside out.
I rewrote the messaging, restructured the layout, and designed a smarter flow that made the services shine and the CTAs work harder.
From brand voice to navigation flow, I gave every page a purpose–and every scroll a reason to stop browsing and start engaging.
Click the thumbnail to view the full deck:
Great stories don't write themselves. Let's talk.
Tara McCann