WeBe Bags
Founder & Chief Bag Lady
From a Caribbean sailboat to Glamour's pages–
I built the brand, the voice, and the story people carried (literally).
It started on a Caribbean island–where plastic wasn't an option and ingenuity was everywhere.
I noticed women hauling groceries in old feed sacks. It was ingenious. Durable. Unexpectedly cool. I struck up a conversation and ended up hiring them to send me the sacks they didn’t need. That spark turned into WeBe Bags.
One early moment stuck with me: one of the women held up a bag and said with a laugh, "We be bags, 'mon!" That line became our name–and the brand I built from the ground up. I refined the bags with bold linings, zippers, and trim, and wrote every hang tag, press release, product description, and homepage headline. Every cheeky email campaign came from me, too. I created the kind of voice people remembered—clever, scrappy, and full of purpose—and the kind of marketing that doubled our orders more than once.
At our peak, over 20 stay-at-home moms were turning repurposed feed, flour, and rice sacks into lined statement bags. We were featured in Glamour, GenLux, and USA Today, and sold in 500+ boutiques worldwide. Josh Groban and 50 Cent used WeBe as their official Sundance party swag bags. Jessica Chastain carried one at Cannes.
But WeBe wasn’t just about the bag. It was about the story behind it—and I made sure that story was stitched into everything we put out there.
H’Oat Couture. Because “feed sack” never looked so good.
The Little Card That Could
One Card. Big Voice.
When the story gets gifted, the brand sticks.
Every bag came with this card. Customers started asking for extras—just to keep the WeBe story alive in every gift. That’s when I realized–it wasn’t just a bag. It was a story people wanted to share.
And that story became part of the brand experience.
Click the image to view full screen. You can also read the full version on by clicking on WeBe's Our Story Page.
Click the image to view an archived version of the brand homepage. It's no longer shoppable, and the buttons won't work–but the voice and design still do.
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The Homepage Hook
Where First Impressions Start–and Clicks Begin.
Style mattered. So did story. I gave them both a voice.
I wrote the homepage to lead with story–not sales–and it set the tone for the entire WeBe brand.
Because if your message doesn't grab in five seconds, it's already history.
B2C Copy
Product Descriptions with a Pulse
The job wasn't just to describe the bag. It was to make someone want it before they even touched it.
These were mini mood boards in a sentence–matched to the bag, the vibe, and the kind of customer who'd flaunt it.
Because good writing doesn't just describe the product–it creates the crave.
Click the image to view an archived version of the retail coffee collection landing page. It's no longer shoppable, and the buttons won't work–but the voice and design still do.
Click the image to view an archived version of the wholesale landing page. It's no longer shoppable, and the buttons won't work–but the voice and design still do.
B2B Copy
Not Just Sellable–Tellable
This wholesale page wasn't just for specs–it was built to sell bags before the sales pitch even started.
Made to spotlight WeBe's small-batch edge, style-forward design, and just enough red carpet cred to turn a browser into a buyer.
Because when the bag turns heads, the copy needs to keep them looking.
Click-Worthy. Cart-Filling.
Every Word Led to One Destination: Buy Now.
Well-written emails don't just fill inboxes–they fill carts.
These did both.
This was one of many campaigns I created to drive seasonal promotions and keep WeBe top of mind.
I wrote every headline, hook, and CTA to match the brand's playful-but-polished tone–balancing visual storytelling with clear promotional intent.
These campaigns weren't just stylish–they worked. Some drove sales spikes of up to 50%.
Every click was the start. The sale was my finish line.
Click the image to view an archived email sample. The sale is long over–but the copy still sells.
Click the image to view the archived press page. It's no longer live, but the coverage–and the copy–still hold up.
Press Coverage
Where Storytelling Became Strategy.
A good headline gets attention.
A great one builds a brand.
I wrote every press coverage and crafted the copy that helped WeBe show up in Glamour, USA Today, and Genlux, with red carpet cameos, festival coverage, and local news hits.
These placements weren't just about visibility–they were part of the brand story I shaped from day one.
Because the right story doesn't just land.
It sticks.
It Looked Like a Blog.
It Converted Like a Campaign.
Blog posts were never filler.
They were fuel.
The blog wasn't an afterthought–it was a way to keep the brand moving and the voice unmistakeable. I used it to spotlight travel adventures, festival moments, product backstories, and customer love–all with the same personality that made the brand stand out.
Each post carried the same purpose: connect with the customer, keep the tone consistent, and show the brand in motion.
These weren't just stories.
They were part of the brand's momentum.
Click the image to view the archived blog post. It's no longer live, but it still captures the voice, style, and storytelling I brought to the brand.
Social Media
Real Posts. Real People. Real WeBe.
The posts were short–but the message was loud.
I used Facebook and Instagram to give the brand a heartbeat.
Not just product shots and promo blurbs, but real moments–booth chaos, dog-in-a-basket cameos, and customers who made our bags look even better.
Some posts made people laugh. Some brought them to our booth. And some just made them feel like they weren't just following it–they were in on it.
Handmade bags. Handpicked moments. Nothing mass-produced.
Great stories don't write themselves. Let's talk.
Tara McCann